Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment

These are the sources and citations used to research brand management. This bibliography was generated on Cite This For Me on Thursday, May 10, 2018

• Journal

  Aaker, D. A. and Keller, K. L.

  Consumer Evaluations of Brand Extensions

  1990 - Journal of Marketing

  In-text: (Aaker and Keller, 1990)

  Your Bibliography: Aaker, D. and Keller, K., 1990. Consumer Evaluations of Brand Extensions. Journal of Marketing, 54(1), pp.27-44.

• Journal

  Aaker, D.

  Brand Extensions: The Good, the Bad, and the Ugly

  1990 - Sloan Management Review

  In-text: (Aaker, 1990)

  Your Bibliography: Aaker, D., 1990. Brand Extensions: The Good, the Bad, and the Ugly. Sloan Management Review, 31(4), pp.47-56.

• Journal

  Ad"r, G., Adr", V. and Pascu, N. E.

  Logo Design and the Corporate Identity

  2012 - Procedia - Social and Behavioral Sciences

  In-text: (Ad"r, Adr" and Pascu, 2012)

  Your Bibliography: Ad"r, G., Adr", V. and Pascu, N., 2012. Logo Design and the Corporate Identity. Procedia - Social and Behavioral Sciences, 51, pp.650-654.

• Journal

  Bottomley, P. A. and Doyle, J. R.

  The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model

  1996 - International Journal of Research in Marketing

  In-text: (Bottomley and Doyle, 1996)

  Your Bibliography: Bottomley, P. and Doyle, J., 1996. The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model. International Journal of Research in Marketing, 13(4), pp.365-377.

• Website

  

  Buchheit, P.

  If your product is Great, it doesn't need to be Good.

  2010

  In-text: (Buchheit, 2010)

  Your Bibliography: Buchheit, P., 2010. If your product is Great, it doesn't need to be Good.. [online] Paulbuchheit.blogspot.co.uk. Available at: <http://paulbuchheit.blogspot.co.uk/2010/02/if-your-product-is-great-it-doesnt-need.html> [Accessed 12 April 2018].

• Website

  

  Carlon, K.

  Why is Apple still able to command such high prices for its iPhones?

  2016

  In-text: (Carlon, 2016)

  Your Bibliography: Carlon, K., 2016. Why is Apple still able to command such high prices for its iPhones?. [online] Android Authority. Available at: <https://www.androidauthority.com/apple-high-prices-iphone-691237/> [Accessed 12 April 2018].

• Website

  

  Cross, J.

  HomeKit FAQ: Everything you need to know about Apple's smart home ecosystem

  2018

  In-text: (Cross, 2018)

  Your Bibliography: Cross, J., 2018. HomeKit FAQ: Everything you need to know about Apple's smart home ecosystem. [online] Macworld. Available at: <https://www.macworld.com/article/3245736/home-tech/homekit-faq-everything-you-need-to-know-about-apples-smart-home-ecosystem.html> [Accessed 14 April 2018].

• Journal

  Dacin, P. A. and Smith, D. C.

  The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions

  1994 - Journal of Marketing Research

  In-text: (Dacin and Smith, 1994)

  Your Bibliography: Dacin, P. and Smith, D., 1994. The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions. Journal of Marketing Research, 31(2), pp.229-242.

• Website

  

  FredDesign

  So why an apple? The history of the apple logo

  2014

  In-text: (FredDesign, 2014)

  Your Bibliography: FredDesign, 2014. So why an apple? The history of the apple logo. [online] Freddesign.co.uk. Available at: <http://freddesign.co.uk/so-why-an-apple-the-history-of-the-apple-logo/> [Accessed 15 April 2018].

• Book

  Giachetti, C.

  Smartphone Start-ups: Navigating the iPhone Revolution

  2018 - Palgrave Macmillan

  In-text: (Giachetti, 2018)

  Your Bibliography: Giachetti, C., 2018. Smartphone Start-ups: Navigating the iPhone Revolution. 1st ed. Palgrave Macmillan, p.Chapter 2.

• Website

  

  Haselton, T.

  Here's why people keep buying Apple products

  2017

  In-text: (Haselton, 2017)

  Your Bibliography: Haselton, T., 2017. Here's why people keep buying Apple products. [online] CNBC. Available at: <https://www.cnbc.com/2017/05/01/why-people-keep-buying-apple-products.html> [Accessed 12 April 2018].

• Journal

  Hem, L. E., De Chernatony, L. and Iversen, N. M.

  Factors Influencing Successful Brand Extensions

  2003 - Journal of Marketing Management

  In-text: (Hem, De Chernatony and Iversen, 2003)

  Your Bibliography: Hem, L., De Chernatony, L. and Iversen, N., 2003. Factors Influencing Successful Brand Extensions. Journal of Marketing Management, 19(7), pp.781-806.

• Journal

  Henderson, P. W. and Cote, J. A.

  Guidelines for Selecting or Modifying Logos

  1998 - Journal of Marketing

  In-text: (Henderson and Cote, 1998)

  Your Bibliography: Henderson, P. and Cote, J., 1998. Guidelines for Selecting or Modifying Logos. Journal of Marketing, 62(2), pp.14-30.

• Journal

  Hynes, N.

  Colour and meaning in corporate logos: An empirical study

  2009 - Journal of Brand Management

  In-text: (Hynes, 2009)

  Your Bibliography: Hynes, N., 2009. Colour and meaning in corporate logos: An empirical study. Journal of Brand Management, 16(8), pp.545-555.

• Journal

  Janiszewski, C. and Meyvis, T.

  Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment

  2001 - Journal of Consumer Research

  In-text: (Janiszewski and Meyvis, 2001)

  Your Bibliography: Janiszewski, C. and Meyvis, T., 2001. Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment. Journal of Consumer Research, 28(1), pp.18-32.

• Journal

  John, D. R., Loken, B., Kim, K. and Monga, A. B.

  Brand Concept Maps: A Methodology for Identifying Brand Association Networks

  2006 - Journal of Marketing Research

  In-text: (John, Loken, Kim and Monga, 2006)

  Your Bibliography: John, D., Loken, B., Kim, K. and Monga, A., 2006. Brand Concept Maps: A Methodology for Identifying Brand Association Networks. Journal of Marketing Research, 43(4), pp.549-563.

• Journal

  Keller, K. L. and Aaker, D. A.

  The Effects of Sequential Introduction of Brand Extensions

  1992 - Journal of Marketing Research

  In-text: (Keller and Aaker, 1992)

  Your Bibliography: Keller, K. and Aaker, D., 1992. The Effects of Sequential Introduction of Brand Extensions. Journal of Marketing Research, 29(1), pp.35-50.

• Journal

  Keller, K. L. and Aaker, D. A.

  The impact of corporate marketing on a company's brand extensions

  1998 - Corporate Reputation Review

  In-text: (Keller and Aaker, 1998)

  Your Bibliography: Keller, K. and Aaker, D., 1998. The impact of corporate marketing on a company's brand extensions. Corporate Reputation Review, 1(4), pp.356–378.

• Journal

  Keller, K. L. and Lehmann, D. R.

  How do brands create value

  2003 - Marketing Management

  In-text: (Keller and Lehmann, 2003)

  Your Bibliography: Keller, K. and Lehmann, D., 2003. How do brands create value. Marketing Management, 12(3), pp.26-31.

• Journal

  Keller, K. L.

  Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

  1993 - Journal of Marketing

  In-text: (Keller, 1993)

  Your Bibliography: Keller, K., 1993. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), pp.1-22.

• Journal

  Keller, K. L.

  Building customer-based brand equity: a blueprint for creating strong brands

  2001 - Marketing Management

  In-text: (Keller, 2001)

  Your Bibliography: Keller, K., 2001. Building customer-based brand equity: a blueprint for creating strong brands. Marketing Management, 10(2), pp.15-19.

• Journal

  Keller, K. L.

  Reflections on customer-based brand equity: perspectives, progress, and priorities

  2016 - AMS Review

  In-text: (Keller, 2016)

  Your Bibliography: Keller, K., 2016. Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS Review, 6(1-2), pp.1-16.

• Book

  Keller, K. L., Apéria, T. and Georgson, M.

  Strategic brand management

  2012 - Prentice Hall/Financial Times - Harlow, England

  In-text: (Keller, Apéria and Georgson, 2012)

  Your Bibliography: Keller, K., Apéria, T. and Georgson, M., 2012. Strategic brand management. 2nd ed. Harlow, England: Prentice Hall/Financial Times.

• Journal

  Keller, K. L., Sternthal, B. and Tybout, A.

  Three questions you need to ask about your brand

  2002 - Harvard Business Review

  In-text: (Keller, Sternthal and Tybout, 2002)

  Your Bibliography: Keller, K., Sternthal, B. and Tybout, A., 2002. Three questions you need to ask about your brand. Harvard Business Review, 80(9), pp.80-89.

• Journal

  Kozinets, R. V.

  The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities

  2002 - Journal of Marketing Research

  In-text: (Kozinets, 2002)

  Your Bibliography: Kozinets, R., 2002. The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities. Journal of Marketing Research, 39(1), pp.61-72.

• Website

  

  Kulkarni, C.

  10 Things You Need to Learn From Apple's Marketing

  2016

  In-text: (Kulkarni, 2016)

  Your Bibliography: Kulkarni, C., 2016. 10 Things You Need to Learn From Apple's Marketing. [online] Entrepreneur. Available at: <https://www.entrepreneur.com/article/280692> [Accessed 12 April 2018].

• Website

  

  Leswing, K.

  Investors are overlooking Apple's next $50 billion business

  2016

  In-text: (Leswing, 2016)

  Your Bibliography: Leswing, K., 2016. Investors are overlooking Apple's next $50 billion business. [online] Business Insider. Available at: <http://uk.businessinsider.com/credit-suisse-estimates-588-million-apple-users-2016-4?r=US&IR=T> [Accessed 12 April 2018].

• Website

  

  LogoDesignLove

  Rob Janoff on his logo for Apple

  2016

  In-text: (LogoDesignLove, 2016)

  Your Bibliography: LogoDesignLove, 2016. Rob Janoff on his logo for Apple. [online] Logo Design Love. Available at: <https://www.logodesignlove.com/rob-janoff-apple-logo-designer> [Accessed 15 April 2018].

• Journal

  Machado, J. C., de Carvalho, L. V., Torres, A. and Costa, P.

  Brand logo design: examining consumer response to naturalness

  2015 - Journal of Product & Brand Management

  In-text: (Machado, de Carvalho, Torres and Costa, 2015)

  Your Bibliography: Machado, J., de Carvalho, L., Torres, A. and Costa, P., 2015. Brand logo design: examining consumer response to naturalness. Journal of Product & Brand Management, 24(1), pp.78-87.

• Journal

  Machado, R., Cant, M. C. and Seaborne, H.

  Experiential Marketing On Brand Advocacy: A Mixed-Method Approach On Global Apple Product Users

  2014 - International Business & Economics Research Journal (IBER)

  In-text: (Machado, Cant and Seaborne, 2014)

  Your Bibliography: Machado, R., Cant, M. and Seaborne, H., 2014. Experiential Marketing On Brand Advocacy: A Mixed-Method Approach On Global Apple Product Users. International Business & Economics Research Journal (IBER), 13(5), p.955.

• Journal

  Madden, T. J., Hewett, K. and Roth, M. S.

  Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences

  2000 - Journal of International Marketing

  In-text: (Madden, Hewett and Roth, 2000)

  Your Bibliography: Madden, T., Hewett, K. and Roth, M., 2000. Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences. Journal of International Marketing, 8(4), pp.90-107.

• Website

  

  Martindale, J.

  Research shows Apple's smartphones and tablets drive highest customer loyalty

  2017

  In-text: (Martindale, 2017)

  Your Bibliography: Martindale, J., 2017. Research shows Apple's smartphones and tablets drive highest customer loyalty. [online] Digitaltrends.com. Available at: <https://www.digitaltrends.com/apple/apple-brand-loyalty-2017/> [Accessed 12 April 2018].

• Journal

  Park, C. W., Eisingerich, A. B., Pol, G. and Park, J. W.

  The role of brand logos in firm performance

  2013 - Journal of Business Research

  In-text: (Park, Eisingerich, Pol and Park, 2013)

  Your Bibliography: Park, C., Eisingerich, A., Pol, G. and Park, J., 2013. The role of brand logos in firm performance. Journal of Business Research, 66(2), pp.180-187.

• Website

  

  Price, R.

  People have been queuing outside Apple Stores for days to buy the iPhone X

  2017

  In-text: (Price, 2017)

  Your Bibliography: Price, R., 2017. People have been queuing outside Apple Stores for days to buy the iPhone X. [online] Business Insider. Available at: <http://uk.businessinsider.com/iphone-x-people-queue-at-apple-stores-for-days-2017-11> [Accessed 13 April 2018].

• Website

  

  Price, R.

  The first iPhone went on sale 10 years ago today — here's how Steve Jobs announced it

  2017

  In-text: (Price, 2017)

  Your Bibliography: Price, R., 2017. The first iPhone went on sale 10 years ago today — here's how Steve Jobs announced it. [online] Business Insider. Available at: <http://uk.businessinsider.com/watch-steve-jobs-first-iphone-10-years-ago-legendary-keynote-macworld-sale-2017-6/#he-went-on-an-ipod-a-phone-and-an-internet-communicator-an-ipod-a-phone-are-you-getting-it-these-are-not-three-separate-devices-this-is-one-device-and-we-are-calling-it-iphone-4> [Accessed 12 April 2018].

• Journal

  Robert, K.

  The Apple Logo

  2015 - Adweek

  In-text: (Robert, 2015)

  Your Bibliography: Robert, K., 2015. The Apple Logo. Adweek, 56(1), pp.33-34.

• Journal

  Swaminathan, V., Fox, R. J. and Reddy, S. K.

  The Impact of Brand Extension Introduction on Choice

  2001 - Journal of Marketing

  In-text: (Swaminathan, Fox and Reddy, 2001)

  Your Bibliography: Swaminathan, V., Fox, R. and Reddy, S., 2001. The Impact of Brand Extension Introduction on Choice. Journal of Marketing, 65(4), pp.1-15.

• Website

  

  ThinkMarketing

  Have you ever read about Apple's core values?

  2016

  In-text: (ThinkMarketing, 2016)

  Your Bibliography: ThinkMarketing, 2016. Have you ever read about Apple's core values?. [online] Think Marketing. Available at: <https://thinkmarketingmagazine.com/apple-core-values/> [Accessed 12 April 2018].

• Journal

  Thomson, M., MacInnis, D. J. and Whan Park, C.

  The Ties That Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands

  2005 - Journal of Consumer Psychology

  In-text: (Thomson, MacInnis and Whan Park, 2005)

  Your Bibliography: Thomson, M., MacInnis, D. and Whan Park, C., 2005. The Ties That Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands. Journal of Consumer Psychology, 15(1), pp.77-91.

• Website

  

  Threlfall, D.

  Why is Apple's Marketing Just So Darn Good?

  2017

  In-text: (Threlfall, 2017)

  Your Bibliography: Threlfall, D., 2017. Why is Apple's Marketing Just So Darn Good?. [online] The Daily Egg. Available at: <https://www.crazyegg.com/blog/why-is-apples-marketing-good/> [Accessed 13 April 2018].

• Website

  

  Ungureanu, H.

  Apple Ranks As World's Top Company In 'Perception Strength' For 2016: FutureBrand Index

  2016

  In-text: (Ungureanu, 2016)

  Your Bibliography: Ungureanu, H., 2016. Apple Ranks As World's Top Company In 'Perception Strength' For 2016: FutureBrand Index. [online] Tech Times. Available at: <http://www.techtimes.com/articles/171169/20160723/apple-ranks-as-worlds-top-company-in-perception-strength-for-2016-futurebrand-index.htm> [Accessed 12 April 2018].

• Journal

  Völckner, F. and Sattler, H.

  Drivers of Brand Extension Success

  2006 - Journal of Marketing

  In-text: (Völckner and Sattler, 2006)

  Your Bibliography: Völckner, F. and Sattler, H., 2006. Drivers of Brand Extension Success. Journal of Marketing, 70(2), pp.18-34.

• Journal

  Walsh, M. F., Page Winterich, K. and Mittal, V.

  Do logo redesigns help or hurt your brand? The role of brand commitment

  2010 - Journal of Product & Brand Management

  In-text: (Walsh, Page Winterich and Mittal, 2010)

  Your Bibliography: Walsh, M., Page Winterich, K. and Mittal, V., 2010. Do logo redesigns help or hurt your brand? The role of brand commitment. Journal of Product & Brand Management, 19(2), pp.76-84.

Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment

Source: https://www.citethisforme.com/topic-ideas/business-marketing/brand%20management-60940375

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